Legal
Cookie Policy
Last updated: 17 May 2025
1. What are cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.
Cookies cannot run programs or deliver viruses to your device. Each cookie is unique to your web browser and contains anonymous information, typically including the cookie’s name, a unique identifier, and a few numbers and letters.
2. How we use cookies
Pacific Infotech Group Ltd uses cookies and similar technologies on this website to:
- Ensure the website functions correctly (strictly necessary cookies)
- Remember your preferences and settings
- Understand how visitors use our website so we can improve it (analytics)
- Measure the effectiveness of our marketing (where applicable)
We do not use cookies to collect any personally identifiable information without your knowledge, and we do not sell data collected via cookies to third parties.
3. Types of cookies we use
Strictly necessary cookies
These cookies are essential for the website to function. They cannot be switched off and do not store any personally identifiable information. They are typically set in response to actions you take, such as submitting a form or navigating pages.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| __session | pacificinfotechgroup.co.uk | Maintains session state across page requests | Session |
| csrf_token | pacificinfotechgroup.co.uk | Protects against cross-site request forgery attacks | Session |
Functional cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some functionality may be impaired.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | pacificinfotechgroup.co.uk | Stores your cookie consent preferences | 12 months |
Analytics cookies
These cookies help us understand how visitors interact with our website — for example, which pages are most visited, how long visitors spend on each page, and how they navigate between pages. All data is aggregated and anonymised.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users. Used to calculate visitor, session, and campaign data for site analytics. | 2 years |
| _ga_* | Google Analytics | Persists session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users. Stores and updates a unique value for each page visited. | 24 hours |
Marketing cookies
These cookies may be set through our website by advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to deliver advertising, measure, and improve relevancy of ads | 3 months |
| li_fat_id | Used for LinkedIn Insights conversion tracking and retargeting | 30 days |
4. Third-party cookies
Some cookies on our site are set by third-party services we use. These third parties may include:
- Google Analytics — website usage analytics. Governed by Google’s Privacy Policy.
- Microsoft Clarity (where enabled) — session replay and heatmapping. Governed by Microsoft’s Privacy Statement.
- LinkedIn Insight Tag (where enabled) — conversion tracking for LinkedIn advertising. Governed by LinkedIn’s Privacy Policy.
We have no control over third-party cookies and recommend reviewing the relevant third-party privacy policies if you have concerns.
5. Your cookie choices
Under UK law (Privacy and Electronic Communications Regulations — PECR), we are required to obtain your consent before placing non-essential cookies on your device.
Managing preferences on our site
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept all cookies, decline non-essential cookies, or manage your preferences by category.
Browser settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View cookies stored on your device and delete them individually or in bulk
- Block all cookies, or block cookies from specific websites
- Set your browser to notify you when a cookie is being placed
Instructions for managing cookies in popular browsers:
Please note that restricting cookies may affect the functionality of our website.
Opting out of analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Do Not Track
Some browsers have a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want your browsing activity tracked. Our website does not currently respond to DNT signals, but you can manage cookie preferences using the methods described in section 5.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will update the “last updated” date at the top of this page. We encourage you to check this page periodically.
8. Contact us
If you have questions about our use of cookies, please contact us:
Pacific Infotech Group LtdLondon
United Kingdom
business@pacificinfotechgroup.co.uk
You can also visit our contact page or read our full Privacy Policy.